This conference aims at bringing together BPO researchers and practitioners together to analyse BPO issues from a vendor-related perspective – it is more often treated from the customer’s perspective in developed countries, rightfully so as most BPO customers are from these countries. Many successful vendors are from developing countries and there are issues specific to these countries which may not be addressed in other BPO conferences.

With more and more countries joining the bandwagon and gearing up to provide even lower cost services to international customers, it is expected that competition will grow fiercer among the BPO destinations. Moreover, success for the BPO vendors brings together rising costs due to a lack of talented staff – something which has affected even the BPO giant India . This is why this conference aims at encouraging discussion on how to maintain competitiveness on a worldwide scale in the BPO industry. Different BPO destinations have got different endowments and thus it is also important to see which value-added services are more appropriate for sustained development in different vendor countries. Nevertheless, learning about strategies recommended for BPO customers will also be a topic for discussion in the conference – it is important for vendors to understand how customers choose their BPO destinations.